Professional services for telecommunications





Next best action


Debt management


Our models help clients define very refined targeting profiles.  We start with typical segment performance indicators for the sector:​

  • Segment size​
  • Average profitability​
  • Propensity to churn​
  • Net promoter score (NPS)​
  • Average tenure

Further micro-segmentation into smaller and homogenous sub-segments facilitates:​

  • Customer engagement​
  • Purpose (for example, TV, VoD, recording)
  • Day of the week​
  • Time of the day​
  • Channel (for example, movies, sports, kids, news)​
  • Number of products​

Leverage data insights at this micro-level with precise messaging and offers:​

  • Tailor packages to specific segments​
  • Identify triggers indicating risk or opportunity​
  • Improve customer response to promotional offers​
  • Increase number of new customers per month​
  • Increase retention and reduce churn


Solution capabilities​

  • Identify common traits in behavioural activities, attitudes and loyalty to enable specific targeting​
  • Group customers into subsets so marketing and product bundling is deployed at a personalised level for maximum business benefit​
  • Identify target segments for automated campaigns such as upselling or cross-selling, or campaigns to reduce churn probability