Professional services for telecommunications
Overview
Segmentation
Scorecards
Acquisition
Next best action
Churn
Debt management
Segmentation
Our models help clients define very refined targeting profiles. We start with typical segment performance indicators for the sector:
- Segment size
- Average profitability
- Propensity to churn
- Net promoter score (NPS)
- Average tenure
Further micro-segmentation into smaller and homogenous sub-segments facilitates:
- Customer engagement
- Purpose (for example, TV, VoD, recording)
- Day of the week
- Time of the day
- Channel (for example, movies, sports, kids, news)
- Number of products
Leverage data insights at this micro-level with precise messaging and offers:
- Tailor packages to specific segments
- Identify triggers indicating risk or opportunity
- Improve customer response to promotional offers
- Increase number of new customers per month
- Increase retention and reduce churn
Solution capabilities
- Identify common traits in behavioural activities, attitudes and loyalty to enable specific targeting
- Group customers into subsets so marketing and product bundling is deployed at a personalised level for maximum business benefit
- Identify target segments for automated campaigns such as upselling or cross-selling, or campaigns to reduce churn probability