Professional services for telecommunications

Overview

Segmentation

Scorecards

Acquisition

Next best action

Churn

Debt management

Segmentation

Our models help clients define very refined targeting profiles.  We start with typical segment performance indicators for the sector:​

  • Segment size​
  • Average profitability​
  • Propensity to churn​
  • Net promoter score (NPS)​
  • Average tenure

Further micro-segmentation into smaller and homogenous sub-segments facilitates:​

  • Customer engagement​
  • Purpose (for example, TV, VoD, recording)
  • Day of the week​
  • Time of the day​
  • Channel (for example, movies, sports, kids, news)​
  • Number of products​

Leverage data insights at this micro-level with precise messaging and offers:​

  • Tailor packages to specific segments​
  • Identify triggers indicating risk or opportunity​
  • Improve customer response to promotional offers​
  • Increase number of new customers per month​
  • Increase retention and reduce churn

 

Solution capabilities​

  • Identify common traits in behavioural activities, attitudes and loyalty to enable specific targeting​
  • Group customers into subsets so marketing and product bundling is deployed at a personalised level for maximum business benefit​
  • Identify target segments for automated campaigns such as upselling or cross-selling, or campaigns to reduce churn probability